Former Manchester United star Rio Ferdinand, who has turned his focus to investing in sports businesses, says the way younger audiences consume football is reshaping the industry and that companies need to adapt fast. Ferdinand, who last year bought a stake in one of the Middle East’s first Arabic-language digital football apps, said the sport’s next phase of growth will depend on how effectively content meets the consumer. He talks with Bloomberg's Joumanna Bercetche. -------- More on