Apple’s Big AI Pitch: What If Siri Sort of Worked?
Andreea Neblea
Photo-Illustration: Intelligencer; Photo: Apple In 2010, a start-up called Siri, a “personal assistant for your phone,” shared a demo of its new app powered by artificial intelligence. “I’d like a table for two at Il Fornaio in San Jose tomorrow night at 7:30,” a voice said before Siri booked it. It helped plan a big night out, adding a movie to the itinerary. It interpreted the message “take me drunk I’m home” as a request for a taxi, which it suggested it could call. A year later, after Siri
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