Jon Ridgeon is overseeing World Athletics’ reach for a younger audience but has to battle it out with football and F1 Jon Ridgeon is overseeing World Athletics’ reach for a younger audience but has to battle it out with football and F1 I t really is quite the scene. Midnight in Tokyo, Usain Bolt is DJing and the launch party for the World Athletics Ultimate Championships is in full swing. And then the World Athletics chief executive, Jon Ridgeon, walks up to me and says: “I read your recent