A decade or so ago, pairing Everlane kick-crop jeans with the brand’s almond-toe Modern Loafer and a crewneck sweater was a quintessential Millennial city-girl uniform: minimalist, boring, and, most important, vaguely ethical. The San Francisco–based fashion start-up was founded in the early 2010s on the premise of “radical transparency.” It told consumers about the factory where their shirt was made and the cost to produce it, down to the labor and markup, which it said was a fraction of the