For years, when it was time for startups to start selling their product, they could turn to any number of traditional playbooks. But as with so many things, AI is changing how companies prepare to go to market. “You can do more with less than ever before,” Max Altschuler , general partner at GTMfund, told the audience at TechCrunch Disrupt last month. The challenge for founders and operators, though, will be threading the needle. While there has been some chatter of startups hiring developers