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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues

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Ratings The Paramount-Nielsen contract expired Oct. 1 Paramount logo (Getty Images) Paramount Global and VideoAmp have extended their ratings measurement partnership as the media giant’s contract dispute with Nielsen drags on. Under the renewal agreement, VideoAmp will continue to provide Paramount with demographic and advanced audience measurement data for 40 million households. “We’re proactive in measurement and currency as an investment in our future,” Paramount Advertising president John

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Paramount Renews Ratings Measurement Partnership With VideoAmp as Standoff With Nielsen Continues https://www.thewrap.com/ - 07.01.2025 14:00
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