Wolt: Romanians redefine Black Friday habits, turning to smarter and more planned purchases
Black Friday
The first Black Friday 2025 insights on Wolt show that, with the winter holidays just around the corner, Romanians are planning and making the most of seasonal deals in a smarter way. Between November 7–9, over 95% of all orders placed on the platform were in the groceries category. This year, Wolt focused its Black Friday deals and discounts on the Groceries and Shops segments. “This year’s Black Friday campaign confirmed a trend we’ve been seeing for some time: people are becoming more
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