A new Swatch model is introduced, and a case study in overexcited ‘drop culture’ plays out

Italia

LONDON (AP) — In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore and New York, all-night queues snaked from the doors of Swatch stores — the latest examples of status-symbol “drop culture” to flash across the globe when status symbols and resale value collide. The company at the center of it all, Swatch, no stranger to over-the-top retail outbreaks, said it was time to chill. The Swiss watchmaker said Monday that there’s no shortage of its Royal Pop

Tag-uri: Italia