Lectric eBikes , a Phoenix, Arizona-based company known for its practical and affordable XP series electric bikes, has launched three new brands so far this year — a Juiced Bikes relaunch, a new Juiced Powersports brand, and now a premium adventure brand called Monarc — an expansion strategy that runs counter to the wave of bankruptcies that have plagued the sector. Together, Lectric has put about $10 million toward these initiatives, CEO Levi Conlow told TechCrunch. “Others might be pulling