Coinbase's CEO outlined 5 strategies to keep AI spend low without limiting tokens

Adrian Bogdan

Coinbase's CEO wants his engineers to keep tokenmaxxing — while keeping AI costs down. In an X post on Friday, CEO Brian Armstrong outlined five ways in which the crypto exchange is keeping AI costs low. The first of his five strategies was selecting better default LLMs — the models most engineers use by default when submitting prompts. He said Coinbase was experimenting with Chinese LLMs as defaults, which are significantly cheaper than models from frontier American AI labs like Anthropic and