Estella Reed operates at the vital intersection of music, media, and technology. She is the Co-Founder of the AI in Media Institute (AIMI), a sector-led body that convenes media organisations, creative leaders, and technology companies to develop practical standards, governance frameworks, and workforce readiness for the responsible adoption of AI across the creative industries. AIMI’s work prioritises creative rights, provenance, metadata, and the preservation of machine-readable value in AI-