Inside Salesforce's big bet on AI agents

Adrian Bogdan

In a sleek demo , the company showed how luxury retailer Saks Fifth Avenue was using Salesforce's new flagship AI software Agentforce to create "Sophie," a charming, patient customer service representative. A Salesforce executive dialed a Saks hotline, the chipper-voiced Sophie picked up, and then deftly recommended a sweater based on his order history and talked through shipping options. Sophie reflected the promise of AI agents, which have had no bigger booster than Marc Benioff. Soon after

Inside Salesforce's big bet on AI agents https://www.businessinsider.com - 04.11.2025 09:11

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Inside Salesforce's big bet on AI agents https://www.businessinsider.com - 04.11.2025 09:11