Kids are so obsessed with squishy $5 NeeDoh toys that they’re being resold on eBay for $500

Adrian Bogdan

Eat your plushy heart out, Labubu — there’s a new hot toy in town. NeeDoh is a line of squishy, brightly colored toys made by Schylling , a toy company based out of Massachusetts, and they’ve gone so viral that parents and kids are having trouble finding them. The toys are meant to provide a satisfying sensory experience like a fidget toy that’s squeezable and stretchy and comes in a variety of shapes and colors. The NeeDoh Nice Cube, one of their flagship products, is simply a cube made out of