A company's stock price doesn't tell the whole story, but it does tell a lot of it, and the story it tells for Nike is bleak . Shares of the sportswear juggernaut have plunged 70% from their November 2021 peak, and are down 30% this year alone. Under the leadership of CEO Elliott Hill, a Nike veteran brought back in to lead the company in 2024, Nike has undertaken efforts to bring the company back to life. It's going back to sports-focused basics, repairing relationships with partners it