England legend Joe Cole delighted punters at a pub that won a tech upgrade ahead of the World Cup by dropping in to enjoy the pre-match build-up with them. The ex-Chelsea star surprised fans by popping into The Lord Byron in Margate, Kent, ahead of England's 1-0 victory against New Zealand in a friendly on Saturday. Joe has been leading Samsung's UK-wide campaign , which celebrates the vital role of local pubs and venues as the heart of communities. The initiative provides essential equipment