Just in time for Le Mans, BMW is pulling the cover off its new M performance concept built on the Bavarian automaker’s Neue Klasse next-generation architecture. The concept is the debut of a new design language for BMW’s M division , signaling a shift toward a more electrified future. The company says it is built on the guiding principle “Born on the racetrack. Made for the streets,” bridging BMW’s motorsports heritage with its next-generation EV technology. Marketing bromides aside, the new

Tag-uri: BMW