Keywords are just one part of the equation when it comes to showing up in consumers’ highly detailed requests for beauty advice on ChatGPT, Claude and Gemini. As more consumers head to LLMs for beauty product recommendations, brands are turning to "prompt volume" analysis to capture the hyper-personalised queries on LLM platforms like ChatGPT and Gemini. Expertise-led brands like Paula’s Choice, Cerave and Nars have an advantage in AI recommendations, especially when named in magazine articles