The market for refurbished electronics in Europe is booming. Two leading platforms, the Austrian company Refurbed and French competitor Back Market, have reached the three billion euro gross merchandise volume (GMV) mark within just a few months of each other. This demonstrates a remarkable catch-up race by the younger Vienna-based scale-up. Rapid Growth at Refurbed Refurbed, founded in Vienna nine years ago, has increased its gross merchandise volume from two to three billion euros in less