Why Sports Franchising in Africa Is Gaining Momentum

Adrian Bogdan

The business of sports in Africa is gaining momentum. In recent years, more capital has been flowing into the continent's sport and entertainment industries, as investors explore new models, including sports franchising. Ibrahim Sagna, executive chairman of Silverbacks Holdings, says the potential is enormous. He speaks to Bloomberg's Jennifer Zabasajja. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from

Why Sports Franchising in Africa Is Gaining Momentum Bloomberg Markets and Finance - 04.11.2025 09:00
Why Sports Franchising in Africa Is Gaining Momentum Bloomberg Markets and Finance - 04.11.2025 09:00

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Why Sports Franchising in Africa Is Gaining Momentum Bloomberg Markets and Finance - 04.11.2025 09:00
Why Sports Franchising in Africa Is Gaining Momentum Bloomberg Markets and Finance - 04.11.2025 09:00