1664 Blanc, the super-premium French beer known for its elegant taste and unforgettable style, is capturing the attention of Romanian consumers with a refreshed presence: a bold spirit that celebrates the courage to live with style and that unmistakable Oh là là — now also available in a 0.5L can. This new packaging targets the retail segment and complements the existing portfolio – the 0.33L bottle and draft beer – offering consumers greater flexibility and the opportunity to enjoy the