Inside Lululemon and Erewhon’s New Collection Inspired by Los Angeles Cool

Entertainment

Is it just me, or does the certified organic, Los Angeles-based grocery store Erewhon—you know, the one responsible for that viral Hailey Bieber smoothie —have a chokehold on today’s culture? Maybe it was that Strawberry Glaze Skin concoction (I’ve heard it’s really that good), or perhaps it’s the fact that it seems to stand on its own as a luxury grocery store. Either way, if you’re shopping from Erewhon, you know what’s up—and more likely than not, you’re strolling those aisles in a Lululemon

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