A guide for new marketers. As a new marketer, it can be tempting to focus on ideating advertisements that are extra eye-catching and creative, hoping to capture the eyes, hearts, and minds of your customers. However, focusing too much on these elements can lead to poor marketing choices. You can use the ADPLAN framework to evaluate and develop advertisements that will resonate with your intended audience. A guide for new marketers. Marketing is a fast-growing and fast-paced career option. With