University of California - Berkeley Haas School of Business Oct 17 2024 In the U.S., demand for in vitro fertilization (IVF) increased almost 140% between 2004 and 2018. Among other things, this trend suggests a business opportunity; in that same span of time the market share of for-profit chain clinics grew from 5% to 20%, with chains now performing over 40% of IVF treatment cycles nationwide. Chain organizations are very common in hotels and restaurants. But when it comes to healthcare,