Y anking organs out of bloodied animal carcasses and tearing them apart with his teeth; gnawing bull testes around the dinner table with his family as if sharing a pot roast: Brian Johnson’s online stunts quickly made him a viral sensation. In 2021 Johnson, the self-titled “Liver King,” amassed 6 million followers and launched a supplements brand with a $100 million annual turnover—all thanks to his promises that with just a few pills, raw organ consumption, and intense fitness challenges,