43% of Gen Z Prefer YouTube and TikTok to Traditional TV and Streaming; New ‘Microdramas’ Trend Reaches 28 Million U.S. Viewers, Study Finds
Ana Maria Rus
Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming. According to Activate Consulting’s Technology & Media Outlook 2026, which was unveiled by CEO Michael Wolf at the WSJ Tech Live event on Wednesday, 43% of Gen Z are opting for YouTube and TikTok for their media and news consumption. Per the same survey, the popularity of “ microdramas ” — one of the latest trends on those platforms, consisting of 1-2
din zilele anterioare