Beauty standards have always evolved, but in today's social media age , they shift at lightning speed. From "clean girl" minimalism to the "quiet luxury" aesthetic, each new ideal promises perfection few can reach – fueling comparison and self-doubt. It isn't just social media trends that fuel these feelings of inadequacy. Our brain also plays a role. Neuroscience shows us the brain is hardwired to respond to beauty. Seeing an attractive face activates the brain's reward and social circuits –