BMW Chief Executive Officer Oliver Zipse discusses the new all-eclectic SUV called the iX3. "This will be the benchmark of the industry," he tells Bloomberg's Tom Mackenzie. The sport utility vehicle will be the first of 40 new or updated models that share software, high-performance computers and different design cues. Zipse also comments on how much market share he expects the automaker to take from competitors such as Tesla. -------- More on Bloomberg Television and Markets Like this video?

Tag-uri: BMW