Blue Origin's New Glenn 3 launch got the wrong address while delivering a satellite into Earth's orbit. New Glenn 3 took off from the Blue Origin launch base in Florida's Cape Canaveral on Sunday morning, carrying a satellite by satellite company AST Space Mobile, which it aimed to deliver into low Earth orbit. Blue Origin, owned by billionaire Amazon founder Jeff Bezos , gave updates during the launch on X, saying that liftoff went smoothly and that the rocket's booster had returned to earth.