Here's how the Sega Dreamcast died. On January 31 2001, Peter Moore, Sega of America’s senior vice president of marketing, announced to the world that SEGA was getting out of the console business after an 18-year era of Sega hardware, which included four of the best gaming consoles of all time. It’s tempting to blame the death of the SEGA Dreamcast on something easy and obvious like the impending PS2 (PlayStation 2) spooking prospective buyers. But from speaking to Peter Moore, it’s clear the