British labels move focus from innovation to style as names drop off show schedule owing to financial pressure British labels move focus from innovation to style as names drop off show schedule owing to financial pressure “L ondon fashion has leant too much into being theatrical. Drama is great, but style is a huge piece of why we buy fashion,” said Mario Arena, the creative director of Joseph, at its first catwalk show in eight years. Arena has a subversive idea to re-energise London fashion