One of TV News’ Most Respected Consultants Says Format Is Breaking, Needs to Change Quickly

Entertainment

When it comes to TV news , winning viewers’ trust is out, and making them passionate about what they watch is in. A media consultancy that had a hand in creating the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings. Magid , a media consultant that has worked for decades with TV networks and stations, believes local and national TV-news

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