Next week will see one of the most consequential by-elections in UK political history. Journalists, pollsters and politicians are swamping the small market town near Wigan - where the voters of Makerfield could make Burnham king. At the time of recording, Labour are 10 points ahead of Reform in the polls. To close the gap, Reform must win a battle of ideas on the right, where Restore Britain are currently polling at 8%. In this episode, Helen and Cleo discuss what happens if Burnham actually