Walmart CMO William White On The Importance Of Remembering You Can Do Anything But Not Everything
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In this episode, Seth Matlins, Managaing Director of the Forbes CMO Network, sits down with Walmart CMO William White to talk about the commercial value of brands even when you’re selling every-day-low-prices, how every touchpoint connects—or doesn’t, and using the emotional to drive the transactional. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-
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