In an unprecedented move, the Vatican organized the "Jubilee of Digital Missionaries and Catholic Influencers” in Rome last week, bringing together hundreds of priests, nuns, laypeople and influencers from the online space to discuss how the Christian message can be transmitted effectively in the age of social media. The event, presented by some as an adaptation of the Catholic Church to the "spirit of the times”, brings to the center of attention a major question: can faith go viral? • From