From a £1bn dream to a brutal collapse: How Brewdog hit the rocks
Ana Maria Rus
"All self-respecting captains go down with their ships," James Watt declared in his finance memoir Business for Punks in 2015. But as the beer company he transformed from a garage start-up into a billion-pound behemoth foundered and slipped into administration last week, Watt was no longer at the helm of the good ship Brewdog. He abandoned ship in 2024 after several years of bad press and financial losses. Co-founder Martin Dickie followed suit. Their Brewdog dream was over. But having cashed
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