Industry leaders, farmers and advocates explain what “pasture-raised” truly delivers — and where the label still falls short. In a growing industry centered on sustainable, healthy and humane food, “pasture-raised” chicken has become the premium badge in grocery stores, often costing 30% to 100% more than conventional poultry. Yet most shoppers don’t actually know what they’re paying for — or whether it is truly better than non-GMO, organic or free-range options. As food costs rise and health