How CBS Helped Skydance’s Paramount Steal the UFC From Disney
Lifestyle
It’s a massive shift away from from the MMA giant’s model with ESPN. Photo: Chris Unger/Zuffa LLC Back in 2008, CBS struck a small-but-historic deal to bring a handful of MMA fights to primetime — the first time the then-upstart sport, still struggling for respect in some circles, had broken through the big-four broadcast-network barrier. Two decades later, the Eye network’s early investment is poised to pay off thanks to a just-inked, nearly $8 billion deal between TKO Sports and Paramount,
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