"CRC does not discriminate by fame, fitness or fortune. It also does not impact everyone equally." March is National Colorectal Cancer Awareness Month. For me, it is personal. I’m a public health and behavioral science researcher. I study cancer disparities and the human behaviors that shape who gets screened and who doesn’t. I analyze data, publish papers and speak across the globe about prevention and early detection. I tell people that colorectal cancer (CRC) is one of the most preventable,