South Korea’s largest beauty retailer cements its plans for the US as Sephora and Ulta Beauty expand their own selection of Korean imports. Olive Young’s first location in the US, slated for May 2026, will be in Los Angeles’ Pasadena neighborhood, followed by Westfield Century City the same month. The 26-year-old retailer became South Korea’s top beauty shopping destination, crushing all competition including Sephora, which pulled out of the country in 2024. With advantages like quick response