Poor Chris Kempczinski . What should've been a joyous occasion — the launch of the new "Big Arch" burger — has turned into a public drubbing for the McDonald's CEO . An Instagram video Kempczinski posted, where he takes a bite of the Big Arch, has been roundly mocked — with people saying his small bite of the burger showed he didn't really like McDonald's food, which he also referred to as "product." The memes flowed like ketchup. To make matters worse, other fast-food CEOs piled on, posting

Tag-uri: Instagram