Nielsen's latest data shows a massive 6.9 billion minutes

Ana Maria Rus

Nielsen's latest data shows a massive 6.9 billion minutes of live sports viewing during the 2025 Sports Equinox! Our advanced measurement, combining Big Data + Panel with out of home viewing, captured every thrilling moment across 5 leagues. @MLB @NHL @NFL @MLS @NBA https://t.co/j1uVIlJvn2

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