Roku topped Wall Street estimates for second-quarter revenue on Thursday, helped by its expanding user base and advertising sales. Analysts expect connected TV to be one of the fastest-growing ad media outlets over the next three to five years as ad budgets shift from linear TV to streaming, with Roku being a key beneficiary given its leading scale and engagement. In June, Roku announced an advertising partnership with Amazon.com, giving advertisers access to the largest authenticated connected

Tag-uri: Advertising