The Chinese sports brand taking on Nike and Adidas

Ana Maria Rus

China's economy was just starting to open up in the late 1980s when a determined high school dropout made his way to Beijing with 600 pairs of shoes. Ding Shizhong had them made in a relative's factory and now he was going to sell them. The money he earned paid for his first workshop where he began making footwear for other companies. The 17-year-old was one of China's many newly minted entrepreneurs as capitalism took off under the watchful eye of its Communist Party rulers. But, as it turns

The Chinese sports brand taking on Nike and Adidas http://www.bbc.com - 26.04.2026 22:24

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The Chinese sports brand taking on Nike and Adidas http://www.bbc.com - 26.04.2026 22:24