If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Sunglass Hut is making its first official move into sports, teaming up with the New York Liberty as their “Official Sunglass Partner.” The partnership begins with the 2026 WNBA season, which will feature dozens of activations, including in-store experiences, limited-edition product drops and in-arena integrations at the team’s home Barclays Center. The