For decades, movie marketing has relied on building anticipation through trailers, press tours and opening weekend buzz. Today, much of that excitement is playing out somewhere new: TikTok. From Cultural Buzz to Packed Theaters What begins as a trailer drop quickly evolves into something bigger. Fans re-create scenes, creators react to plot twists, and behind-the-scenes moments spread across communities that shape what audiences want to see next. In the process, TikTok has become one of the