Is there something different about people born between 1997 and 2012 or is it all just marketing nonsense and hysteria? Is there something different about people born between 1997 and 2012 or is it all just marketing nonsense and hysteria? I n just a few days, research has shown that gen Z like binge drinking , hold more traditional gender views , have started Chinamaxxing , prefer solo dining and believe environmental values are as important as physical attraction . A search for the term on