YouTube has hit some impressive numbers in 2025. According to new estimates from research firm MoffettNathanson— as reported by The Hollywood Reporter — the platform pulled in a staggering $40.4 billion in ad revenue, which is more than Disney, NBC, Paramount, and Warner Bros. Discovery (WBD)’s combined ad revenue, whose total came to $37.8 billion. This shift is a clear sign of just how much content consumption has changed over the years and how advertisers have adapted their strategies.