The creator economy looks a lot different than its 2022 surge. Artificial intelligence is changing how creators produce content. Social apps are becoming e-commerce platforms, while shopping apps are adding social features. And the golden era of becoming a YouTube and TikTok superstar has gotten harder as platforms prioritize niche, personalized feeds . If you're an investor, where do you make bets? Business Insider asked investors who study the creator space which upstarts they believed show