NEW YORK, June 15 : U.S. shoppers who use large language models, including Google's Gemini or OpenAI's ChatGPT, for purchase recommendations are lingering more on retailers' websites and are more likely to spend, according to May data from Adobe Analytics. Consumers who are referred to retail websites from LLMs generated 53 per cent more revenue per visit than shoppers from non-AI sources, the data firm said, emphasizing the need for brands to invest in AI-readable webpages. Retailers whose