Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever?
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The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on Eugene Healey is a brand strategy consultant, educator and creator The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on Eugene Healey is a brand strategy consultant, educator and creator
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